In this age of clinical medicine, in the search for evidenced based care, it is easy to lose sight of the individual. I will never forget the critical lesson I learned in my first year of pharmacy school: first and foremost, we treat people, not diseases. It is of the utmost importance to motivate patients to become involved in their own health, so please feel free to share this with clinicians and patients alike to promote the true message of patient centered care. Patient Centered Care No one is going to do it for you That's what I want to tell every patient in my care Because at the center of healthcare stands an individual Strong and opinionated, alive and aware